MEKANISM | Alaska Airlines Brand Launch

After completing the merger with Virgin Airlines, Mekanism and Epic Signal landed a new brand campaign for Alaska Airlines -- That’s How We Fly.

The campaign was designed to resolve a misconception people may have about the airline, from where they fly to in-air amenities. 

Check out the Drum's coverage of the campaign here!

BRAND SOCIAL LAUNCH

As part of Alaska Airlines' 'That's How We Fly' campaign, the brand became the first airline to establish its own GIPHY brand channel. In November 2017, Alaska Airlines launched more than 150 GIFs to its channel, and accumulated more than 134 million viewers in three weeks.

Check out the Drum's coverage of the campaign here!